Modern healthcare is becoming increasingly reliant on professional, accessible online content. When faced with a medical emergency or a specific medical need, users are likely to search online for resources. That is why it is so important for your business to appear high on that first page of search results. Strategic online content like healthcare SEO can help your organization provide patients with all the information they need, both before and after seeking medical attention.
Investing in SEO allows you to build a strong brand and attract more clients to your healthcare practice. Many people search for medical information online. With optimized results, your organization can be one of the first that locals find in their search results. Here is an overview of healthcare SEO and its benefits:
What Healthcare SEO Entails
Search engine optimization helps you get more clients by enabling your business to rank higher on search engine result pages (SERPs). Studies have shown that up to 34% of users will click on the first link listed on the SERP. Less than 4% will venture to the second page of results. If the first page of results does not seem to match what they are looking for, users will often adjust the terms in their search, rather than looking through the other pages. If your web content is not optimized for frequent keyword entries, users may never see it.
When it comes to SEO, our team members are seasoned experts. We can help your healthcare practice develop a robust online presence. To get your business listed higher on the results page, here are the areas we focus on:
1. Keyword Research
To rank your business’s content high on the page, we first perform comprehensive research. We find the most frequently searched words and terms (keywords) relevant to your services. This way, we can help you incorporate them into your optimized content. During this part of the process, we will work with you to define your target audience and study how they use the internet to find healthcare information.
We can also leverage keyword information when building or optimizing your website. For example, each page on your website may attract slightly different audiences that use different search terms. SEO.com can help optimize each page with the most relevant set of keywords. From structure to search patterns, our team will determine what strategy may work best for your healthcare practice.
The next step to developing a high-ranking presence on a search engine results page is through the content you include or post on your website. Landing page content, on-site blogs, product descriptions, meta descriptions, and title tags should be geared towards your chosen audience through keywords and topics related to your healthcare services. The content should be high quality, detailed, answer prospective reader questions, and promote your company as a topic authority.
3. Authority (link building)
Websites can maintain their authority with link building. Link building is done through backlinks, which search engines use to crawl the web and create new pages on SERPs. Search engines also use backlinks to rank SERPs. Linking to high-quality content on high-traffic pages improves a website’s authority and rank, which drives more traffic to the client's site and can help increase their conversion rate.
Analysis is a central component of effective healthcare SEO and helps you make better-informed decisions to maintain your status as a high-ranking site. One way to do this is through the EAT Method. This method reviews your site's expertise, authoritativeness, and trustworthiness (EAT). In other words, how useful is the content on your site? Does it engage and inform readers on information relevant to your services? Is the information up-to-date, accurate, and properly cited? Does the content on your website promote you as an authority in healthcare? Analytical efforts review what information you already have on your site to improve and customize it. That way, it better fits the needs of your patients.
What SEO.com Does for Your Healthcare SEO
SEO.com is known for implementing tried-and-true SEO strategies, but we also strive to stay up to date on emerging techniques. As we work with our clients to develop top-quality, user-friendly content, we are constantly refining our strategies and incorporating our latest finds. You can trust our team to help strategically position your brand for success.
SEO is more valuable than web development. It is about entering the online world of information with authority, value, and at a competitive advantage. At SEO.com, we take pride in providing effective healthcare SEO that can help your business establish a strong, successful online presence. Our team can improve your marketing, user experience, engagements, order processing systems, customer service, social media campaigns, and so much more.
We understand that your primary focus is your patients; let us handle the behind-the-scenes logistics so that you can focus on your specialty. When you need experienced SEO specialists, we are the company to call.